More About the SBCC Resource Bank


Couple CommunicatingWhy It is Important

Carefully designed evidence-based communication resources can help mothers, adolescent girls, infants and young children to improve their nutrition by promoting specific behaviors.

All of the SBCC materials shared through this SBCC Resource Bank were designed based on the findings and recommendations arising from qualitative behavioral research in households in Amhara, Oromia, SNNPR, and Tigray. The research explored existing nutrition-sensitive and nutrition-specific practices, and on the factors that act either as barriers or facilitators for these behaviors.   

All of the materials in the SBCC Resource Bank focus on behaviors that lead to improved nutrition outcomes.  Some of the behaviors are those that mothers and adolescent girls can adopt on their own. Other behaviors rely on the support of family members or frontline workers and on an enabling environment in the home.


How it Works

The SBCC Resource Bank includes search options that will allow you to look through materials based on criteria that you will select.  There are also short descriptions of each material to help you have a quick understanding of what the material is about.

The search functions and descriptions of the materials include the following information:

  • Name of the material
  • The type of material/media format
    • A pull-down menu allows you to select the type of media formats you may want to use in your program: print, audio or video
  • The behaviors promoted through the material
    • A pull-down menu allows you to select the behaviors you want to promote through your program
  • A written description of what the material looks like
  • A thumbnail image of the material
  • The intended beneficiary audience(s) of the material
    • A pull-down menu allows you to select your beneficiary audience(s)
  • The frontline worker(s) who would use this material
    • A pull-down menu allows you to select from a variety of frontline workers, ranging from health facility workers, agriculture extension workers, community volunteers, teachers, trainers, etc.
  • A search function based on the topic or keywords


How to Acknowledge These Materials

Please give credit

Please look at the information provided in the description of each material and acknowledge the name of the organization and/or project.

Sample acknowledgment: We acknowledge (Name of Organization and/or Project) for this material, which was accessed from the USAID/Growth through Nutrition SBCC Resource Bank. Commercial use, redistribution, or selling of these images and materials is prohibited.

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