Understanding and Shaping the WASH Market in Ethiopia: PSI Workshop

This past spring, PSI organized a half-day workshop aimed at introducing stakeholders to the WASH market development process, disseminating major findings of the market landscape assessment and consumer insight studies, as well as soliciting feedback on the draft marketing and communication strategy developed from the research. Findings from the overall market demand analysis, specific market landscape assessments, and a qualitative analysis seeking insights from the market audience were presented and discussed at length. The meeting culminated in the team presenting the preliminary version of the marketing and communication strategy and receiving comments and insight from the experts present. More details here.

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